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marketing dissertation

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One of the major differences between business marketing and consumer marketing is that in cases of business marketing the organization is involved in selling goods and services that are purchased by an organization and in case of consumer marketing the organization is involved in selling goods and services to human beings (Kotler, 2012). Therefore, a marketing manager needs to take into account the various factors that influence the buying decisions made by organizations and consumers.
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marketing dissertation
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A marketing dissertation paper is one of the essential parts of the process for any student who is about to graduate from college or university. The dissertation assignments are set to determine the understanding of the students in their course.

There are a lot of factors that differentiate a dissertation from an essay. Some differences are apparent. For an essay, it is relatively shorter with not more than ten pages. While marketing dissertations are longer with more than 15 pages of writing. They also involve a lot of research work. Most of the time is spent in searching for relevant content for the topic.

All the same, marketing dissertations can be simple to write if the student follows the laid out instructions. Usually, you are given clues on what to write on, and you delve deeper into research for a comprehensive understanding of the topic. Once you have understood the instructions and you have the required content to write, you are good to go.

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